Growing interest in immunity boosting ingredients

As COVID-19 accelerated consumer awareness of immunity, industry innovations to meet demands in a variety of formats and ingredients have led to a diverse range of immunity-orientated products and ingredients as the world adapts to living with COVID-19 and health remains in sharp focus.

Although the world is not currently in the grips of the pandemic, its aftermath is evident in the immunity space, with wellness and boosting overall health a top priority for consumers worldwide. 

“Immunity has remained a top priority for consumers as they look for ways to stay healthy, a demand that has persisted throughout the pandemic. The stress and anxiety of the pandemic have also taken a toll on consumers, driving innovation in supplements for mental well-being,” Jolanda Vermulst, Market Intelligence Manager at Sensus.

Read the article on FoodIngredientsFirst.