Consumer trends bring chicory root fiber to the forefront

Despite Americans understanding that fiber is an important part of the overall diet, 95% are not consuming enough. Research shows that lack of fiber in the diet can dramatically impact the gut and overall health. According to Sensus' latest consumer research, consumers are more conscious of their health and actively seeking ways to improve it. When it comes to innovation, chicory root fiber offers many ingredient benefits that are growing in importance to consumers.

Covid-19 helps bring gut health and fiber into the spotlight. In Sensus’ most recent consumer research, 65% of respondents agreed that ‘my gut health has an influence on my overall health & wellbeing’. Find out how brands are using chicory root fiber to innovate and better meet consumers needs. 

Download the leaflet Consumer health trends and brand innovations bring chicory root fiber to the forefront.