Consumer insight: sugar reduction

December 12, 2023

This year, we repeated the consumer survey in Europe with a focus on UK, France, Germany, The Netherlands and Poland. More than 2500 respondents between the ages of 18 and 75 participated. 

This research showed that 43% of European consumers want to reduce their sugar intake the coming years. 54% of Europeans consumers are already actively looking for sugar reduced products when their shopping.  

Sugar reduction is a hot topic for European consumers. 89% of the consumers read the packaging information when they want to purchase a product. They pay attention to the following information: sugar content (57%), calories (54%) and added sugar (48%). 

Chicory inulin is a plant based dietary fiber derived from the chicory root. It has gained attention for its potential health benefits and its use as a sugar substitute or sugar reduction tool. It is a prebiotic soluble fiber with many benefits like fiber enrichment. Would you like to know more about how you can reduce sugar in your products with our Chicory root fiber, without losing taste and texture?

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Download the infographic: global consumer insights 2023

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