In response to a growing consumer awareness around healthy eating, many multinational food companies are reducing the amount of sodium, sugars and trans fats in their products. But a tremendous market opportunity lies in what these companies can add to their products.
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A survey conducted by Datamonitor Consulting and commissioned by Sensus reveals that consumers are interested in and seeking ways to add fiber to their diets. The survey explored consumer perceptions of fiber across seven countries. Download the white paper and get inspired by the potential of fiber enrichment, watch the video or click here for the related article in Bakery and Snacks.