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Fresh insights on sugar reduction

New research has delivered fresh insights into the views of European consumers on healthy eating. A new survey, commissioned by Sensus, has revealed that reducing sugar intake is emerging as a key concern amongst many European consumers: more than 60% of those surveyed monitor their dietary sugar intake and 25% actively search for low sugar food products.

The survey also explored consumer perceptions of artificial sweeteners and natural alternatives to sugar, such as chicory root fibre, in decreasing the sugar content of foods.

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Watch the video to have a quick view of the results.

 



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