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Bakery study: consumers ready to pay for healthier products

Based on a survey of over 800 UK consumers, Sensus has discovered that the demand for healthy, good-tasting food is on the rise and that consumers are willing to pay a premium for it. A growing number of consumers is health-conscious and increasingly seeking healthy food products. In fact, today’s savvy – namely younger – consumers are paying more attention to food packaging to determine ingredients and caloric levels. Download the white paper to read more about this consumer survey.

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Food Manufacturers: Seize the Opportunity – Satisfy Demands for Tasty Healthier Foods without Added Sugar



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