Bakery study: consumers ready to pay for healthier products

Based on a survey of over 800 UK consumers, Sensus has discovered that the demand for healthy, good-tasting food is on the rise and that consumers are willing to pay a premium for it. A growing number of consumers is health-conscious and increasingly seeking healthy food products. In fact, today’s savvy – namely younger – consumers are paying more attention to food packaging to determine ingredients and caloric levels. Download the white paper to read more about this consumer survey.

Download the Sensus paper

Download the Sensus paper

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