Use of nutrition facts panels by US consumers

Nutrition fact panel

Research by the International Food Information Council (IFIC) concluded that more than three-fourths (78%) of US consumers look at the Nutrition Facts Panel (NFP) on food and beverage packages. While 27% pay attention to dietary fiber in the NFP but calories (42%), far more look at sugars (42%) and fat (40%).

Another interesting conclusion was the purpose of the NFP’s; these ingredient tables on product packages are most used to decide if a product is healthy (63%), to compare two products (56%), and to decide if one should eat the product (52%).


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