‘Consumers do not expect fiber in food products to be tasty’ and ‘consumers are not willing to pay more for healthy food’ are some perceptions among food manufacturers. Sensus dug deeper into eight widely held misperceptions among food manufacturers.
Download the Senus paperPlease enter your details in the form before downloading.
A consumer survey conducted by Sensus involving over 800 UK consumers concluded that consumers are ready for healthier, tasty products. UK consumers are even willing to pay extra for healthy food, whether fiber-enriched, sugar-reduced or calorie-reduced.
Read the white paper for more insight into the perceptions of UK consumers towards healthy food and get inspired by the conclusions of this survey.