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Consumption of fiber within the elderly population

Research has shown that the health benefit of a specific product must be clear to increase consumer acceptance and purchase of these products. Additional research by Sensus provides marketers of food manufacturers with guidance on how to emphasize the health benefits of fibers and inulin without offending the elderly population.

This is based on understanding and framing messages that tap into the cognitive motivations of the segment being targeted. By applying these findings and principles, marketers can influence the purchase and consumption behaviours of older consumers when it comes to products containing fibers and inulin.

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