With diabetes and obesity rates steadily increasing, such metabolic conditions are on top of European consumers’ minds. More than threequarters of them consider diabetes and obesity a major issue in their country.
In addition, they are taking actions to reduce the risk of developing these conditions, such as monitoring sugar intake and body weight.
Evidence suggests that consumers are not aware of how much sugar is in what they eat. However, there is an increasing interest among consumers to monitor sugar intake. Sensus research shows that 64% of European consumers are monitoring their sugar intake. 3 in 5 of the European consumers are actively looking for sugar reduced products.