Results of a new survey amongst European consumers have highlighted the continued gap between awareness of the need for fiber in the diet and actual intake. While the majority recognized that fiber intake is important for health, most persons had no idea that the recommended daily intake (RDI) of fiber is 25 grams a day. Moreover, many respondents doubted health claims. Nevertheless respondents expressed interest in chicory root fiber, with tasteful properties and authorized health claims.
Watch the video to have a quick view of the results.